Commodity evaluation and general classification of luxury goods

Goal. Analysis of the basic approaches to the definition of the concept of "luxury goods", their classification and design of a scale for the commodity evaluation of their quality. Method. Standard regression analysis methods were used to conduct a general classification of luxury goods by their quality index. Results. According to the current legislation of Ukraine, luxury goods are considered to be things that are not “everyday items” or critical to human life and activity. These goods should be symbols of wealth, individuality, involvement with the upper classes of the population and exert emotional influence on others. It was these attribute qualities that made it possible to distinguish a group of criteria for the valuation of luxury goods and to design an author's scale for their general classification according to the previously defined sequence of operations. In developing criteria for the valuation of luxury goods, the principle was taken into account: "The more informative the complex of humanitarian needs that are met with the object, the higher its value as a luxury item." The authors proposed criteria for the commodity evaluation of luxury goods: the relevance of the symbolism inherent in the subject; presentation value; emotional effect; communication (consolidating) value; the breadth of influence on different segments of the population; compliance with cultural traditions; perceptiveness. Scientific novelty. A classification is proposed, in which the main criteria for the classification of goods as luxury goods is their suitability to meet the humanitarian needs of the individual and their representation in society. The author's scale for the general classification of luxury goods has been designed. To develop the classification of luxury goods, it is proposed to divide the range of possible values of the luxury goods value index into three general groups: high quality or expensive goods, items for individual self-presentation, luxury goods. Practical importance. It is established that luxury goods cannot be mass and widely circulated, their value should be high, but dependent on the financial capacity of potential buyers; over time, luxury items may lose or increase in value, and their commodity valuation must take into account the customer's purpose, circumstances and timing of the valuation work

предмети розкоші; перцептивність; символізм