Special assesment of sprays for care of shoes of defferent producers on the Ukraine market

Goal. Determination of classification indicators for shoe care products and merchandising assessment of sprays for color renewal. Methodology. The studies were carried out by applying general scientific methods, comparative and system analysis, and objective and subjective methods were applied: diagnostic and information-analytical (mathematical, expert, logical, etc.). Results. The article presents an analysis of the basic classification indicators of shoe care products. The analysis of the current requirements for the quality, labeling and packaging of the object of study. It has been established that in Ukraine there is not a single specialized GOST for shoe care products. Almost all manufacturers on the market develop their own technical conditions, or use the involved regulatory documents. A merchandising assessment of paints was carried out to update the colors of domestic and foreign manufacturers represented on the domestic market. The merchandising assessment algorithm proposed by the authors includes the following stages: investigation of labeling compliance; checking the condition and quality of packaging; assessment of indicators of functional properties; calculation of a comprehensive quality indicator by expert estimates. Such a scheme makes it possible to increase the efficiency of assortment formation in retail chains. Scientific novelty. For the first time, a classification of shoe care products by basic indicators is proposed; The algorithm for merchandising assessment of shoe care products, in particular paints for updating colors, has been improved. Practical significance. The results of assessing the quality of shoe sprays and the classification proposed by the author can be used by specialists in the formation of an assortment of shoe care products in retail chains of Ukraine

shoe care products; color renewal sprays; merchandising assessment; classification; assortment