Commodity evaluation and icon values forecasting

Goal. A description of one of the possible ways to assess the quality and forecast the value of iconographic works, as well as a description of examples of such assessment, which are valid results of research on the market of the goods. Method. To achieve the goal, methods of protocol comparative analysis of samples to be evaluated with individual objects selected in the related objects system, which have already been evaluated and presented on the open market, were used. Thus, the requirements for validity, reproducibility and availability for forecasting results verification, as well as their correction in the presence of changes in the antique and art markets are achieved. Results. According to the research results, it is established that the basis of the formation of ideas about quality are the humanitarian needs of the individual in the socio-cultural rites of “communion-excommunication” and “gifting-gifting”. At the same time, as the basis of the price indicators formation in the market, the main importance is played by the financial capabilities of the potential buyer. Nomenclature definition of the icons quality is established on the basis of a useful information set about them, which is taken into account by answering the criterion questions described in a special protocol. Estimated values of icons are needed to determine possible financial losses in the event of a cultural values loss or property disputes; as indicative indicators of possible market value (provided there is demand) or indicators in financial transactions – insurance amounts, the value of collateral, rent and more. Price forecasting cannot be based on the related items auctions final results, as in this case the unmotivated component related to the individual subjective needs of buyers is reflexively taken into account. When participating in auction bidding, an important success factor should be considered the rapid exit of the subject to the first qualimetric point level. The activity of market participants in this interval allows you to more thoroughly predict the results within the first or second qualimetric point. Scientific novelty. The optimal method of the icons value forecasting to meet the needs of professional appraisers in determining the financial losses level due to the loss of a cultural values (or partial loss), justification of insurance amounts, book value, expected value when selling on the open market, and also in operations of rent, pledge, estimation of ownerless property. Practical importance. The research of the icons modern market is carried out, the basic factors of ideas formation on their quality are allocated and theoretical commodity bases for realization of the quality estimation and cost forecasting are developed. These developments are of high practical importance: they will contribute to the preservation of this group of artistic and historical valueables and the relevant knowledge introduction in the field of culture, national upbringing and education

iconography; icon; estimated value; saleability ratio