Received 08.08.2022, Revised 01.11.2022, Accepted 20.11.2022
Introduction. Changes in the tourism sector are the reasons for the development and implementation of adequate formation models of unique enogastronomic tourist routes, related to the use of geographical indication system as a means of tourism subjects’ individualization. Problem Statement. Currently, the counterfeit tourism products, labeled with well-known names of geographical regional objects, exist on the tourism market. The significance of the geographical indications in enogastronomic tourism becomes increasingly apparent in terms of notable competition between the regions in the country and the international tourism market. Purpose. The objective of the research is to develop theoretical and methodological foundations, scientific and practical recommendations for creating a formation model of enogastronomic tourist routes based on the geographical indication system. Materials and methods. In the research we used the comprehensive methodological approach, based on the application of the following research methods: generalization and systematization (to determine the nature of geographical indications); calculation and analytical (to analyze the conditions of geographical indications registration); process approach (for development of new enogastronomic tourist routes); program-targeted approach (for the algorithm of enogastronomic tourist routes formation); tabular methods (to illustrate material). Results. The study analyzes the content of the definition of “enogastronomic tourism”, identifies the key problems of geographical indications registration in Ukraine, offers a formation model of enogastronomic tourist routes based on the geographical indications system. The study uses European experience in the effective implementation of geographical indications in the Ukrainian regions. Conclusions. The formation model of enogastronomic tourist routes based on the geographical indications system is offered, which allows combining national history and culture, traditions of local dishes and drinks production, to present them as a complex tourist product of the certain region.
geographical indications; enogastronomic tourism; tourist regions
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