ISSN 2310-5283 e-ISSN 3041-1432 UDC 67; 68; 33
en

https://doi.org/10.62763/ef/1.2024.154

Vol. 17, No. 1, 2024

154-164

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    • Research of the Ukrainian market and quality of home and sleepwear

    Тetiana Holovenko Тetyana Kuzmina Yurii Berezovsky Оleksandr Shovkomud Аlla Martyniuk

    Received 20.12.2023, Revised 18.03.2024, Accepted 26.04.2024

    Abstract

    The study of demand, supply, and assortment of clothing indicates the need to improve production control, select high-quality raw materials to increase competitiveness and meet consumer needs in this market segment. The purpose of the study was to analyse supply and demand in the Ukrainian market of home and sleepwear and its range. The study assessed the supply and demand market with the help of information resources and search services on the Internet. In the conditions of the enterprise ELLEN GROUP LLC, organoleptic, instrumental methods of assessing the quality of consumer properties of raw materials and finished products were used during production control using regulatory documentation. The factors influencing the formation of high quality of finished products, namely the manufacturing process, stages of production quality control, regulatory documents and consumer properties, were investigated. The analysis of fashion trends and market offers allowed to determine the demand and create a modern classification system for home and sleepwear that meets modern consumer requirements. The main factors that shape the quality level of finished products are highlighted. It is determined that the high quality of garments is achieved by observing a clear technological process of their manufacture. The quality is governed by the rules and regulations of the state standards and normative documents and the use of high-quality raw materials. Recommendations are provided to guide the choice of high-quality clothing for home and sleep with ensuring comfort and safety of the consumer during use. A classification system has been developed, taking into account current market offers, different needs and requirements of consumers. The factors influencing the formation of high-quality clothing for home and sleep are identified. They are the technological process of manufacturing, during which aesthetic, ergonomic properties are formed and the choice of raw materials with high-quality indicators, which ensures an appropriate level of consumer properties such as hygiene and safety of finished products. To achieve optimal everyday comfort and quality sleep, the main aspects and effective solutions that should be followed when choosing clothes for home and sleep are outlined. The results of the study should increase the competitiveness of enterprises, improve the quality of life of consumers, in particular in the field of home and sleepwear

    Keywords:

    assortment; brand; supply market; consumer demand; consumer properties

    Suggested citation
    Holovenko, Т., Kuzmina, Т., Berezovsky, Yu., Shovkomud, O., & Martyniuk, А. (2024). Research of the Ukrainian market and quality of home and sleepwear. Commodity Bulletin, 17(1), 154-164. https://doi.org/10.62763/ef/1.2024.154
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