Development trends of the domestic knitwear market

Aim. Determination of the main reasons of the crisis condition of the domestic knitwear industry and the formulation of the main tasks to be solved for the recovery and sustainable development of the domestic knitwear market. Methods. For researches, the results of which are given in this article, sociological methods were used and their analysis was carried out. Results. It is established that domestic knitwear products occupy a rather small share in the Ukrainian market, so it is necessary to expand the range of products, creating a competition for imported products of dubious quality. For this purpose, it is necessary to purchase European modern equipment, that would enable to increase the production capacities and increase the quality of production to European standards. It is necessary to create own raw material base for the knitwear industry through the recovery of domestic linen and hemp processing complex. The main trends in the development of the knitwear market in Ukraine are: a reduction in domestic demand for domestically produced knitted goods, due to low import prices; most of the imported products, which account for 76% of the total market for knitted goods (China, Belarus, Turkey); the decline of the domestic raw material base - the majority of knitted fabrics are imported into the country; knitwear of domestic manufacturers lose competition with imported ones by the criteria: price-quality, compliance with fashion trends, completeness of the range; the outdated technical base and the lack of financial capabilities of domestic enterprises prevent them from rapidly updating the range of knitted goods; large volumes of goods smuggling and dumping prices of foreign competitors make it impossible to compete successfully with domestic producers; Ukraine has no government policy to protect the interests of domestic manufacturers of knitwear. In accordance with this, the task of finding ways to effectively regulate the knitwear market in Ukraine is updated, taking into account the need to protect and stimulate the development of domestic manufacturers at the organizational level of state policy. An essential condition for the competitiveness of domestic knitwear goods, both in domestic and foreign markets, is the involvement of young designers, who could design modern, fashionable products, in the production of linen products. It is necessary to create an assortment of goods in such a way that the goods specified by an assortment list have always been available. It is necessary to involve buyers in the formation of not only trade but also production assortment through a survey made by sellers or questionnaires. Original Contribution. It has been established that there are the following priority directions of the formation of the internal market of knitted goods such as, the protection of the market against counterfeit products; compliance with quality control and price of imported goods through the procedures of certification, identification and introduction of electronic declaration of import; application of anti-dumping measures for protection of the domestic market from the expansion of foreign producers; reducing the amount of shadow turnover. Practical significance. The analysis of the development trends of the knitwear market in Ukraine has made it possible to determine the necessary criteria for the recovery of domestic knitwear production

knitwear production; certification; identification; shadow turnover; price; quality